AWeber Alternatives

Mailchimp is typically used by marketing teams and owner-operators who run recurring email campaigns and lifecycle messaging from a shared audience database. It often sits with the team responsible for subscriber growth, promotions, and retention communications.

Teams import and maintain audiences, then build segments to target specific groups for newsletters, promotions, and announcements. Work commonly follows a weekly or monthly cadence: draft content, schedule sends, coordinate launch dates on a calendar, and review performance reports to adjust upcoming messaging and automation triggers.

Constant Contact is typically used by small organizations that run recurring email outreach, such as nonprofits, local businesses, and member-based groups. It tends to be owned by a marketer or operations lead who manages contacts and sends on a steady cadence.

Teams import or sync contacts, organize them into lists or segments, and build newsletters or announcements in a drag-and-drop editor. Work often follows a weekly or monthly rhythm: draft, review, schedule, then check opens and clicks to adjust the next send and maintain list hygiene.

GetResponse is typically used by marketing teams that run recurring email campaigns and automated nurture sequences tied to lead generation or ecommerce activity. It is often operated by in-house marketers or agencies coordinating assets, approvals, and audience segments in one workspace.

Teams import and segment contacts, then build a cadence of newsletters, promos, and lifecycle messages triggered by behaviors like sign-ups, clicks, site activity, or purchases. Work often runs in cycles: build landing pages or webinar registrations, route leads into automated journeys, and review reports to adjust targeting and follow-ups.

Campaign Monitor is used by marketing and communications teams that run scheduled email campaigns and maintain subscriber lists over time. It is often adopted when brand consistency and repeatable campaign execution matter across multiple senders or client accounts.

Teams typically build emails from shared templates, segment subscribers using stored fields and engagement data, and schedule sends to align with campaign calendars. Day to day work centers on drafting, internal review, sending at planned times, and checking reports to adjust future messaging and segments.

MailerLite is commonly used by small teams and solo operators running email newsletters and simple lifecycle messaging. It tends to show up where the same people create content, collect leads, and manage audience targeting without a dedicated ops function.

Teams typically run a cycle of building signup forms or landing pages, grouping subscribers as they join, and sending scheduled campaigns to segments. Ongoing work often centers on maintaining groups and custom fields, then using behavior triggers to move people through welcome, nurturing, or post-purchase sequences.

ActiveCampaign is typically used by marketing and revenue teams that want to run lifecycle messaging and follow-up in one place, linking email campaigns with contact activity and sales handoffs. It is common in organizations where marketing and sales share a contact database.

Teams import contacts, define segments from attributes and behaviors, and build automations that react to events like form fills, link clicks, site visits, or purchases. Day to day, marketers review performance, adjust paths, and coordinate with sales using shared contact timelines, tasks, and deal stages.

Brevo is typically used by marketing and operations teams that manage email as a recurring channel and also need SMS or transactional messages tied to customer activity. It often sits between lightweight newsletter tools and a broader customer engagement stack.

Teams organize contacts into lists and segments, then build recurring newsletters and scheduled campaigns alongside always-on automations like abandoned cart or post-purchase follow-ups. Day to day, they monitor performance dashboards, adjust segments, and coordinate handoffs between marketing messages, transactional sends, and basic sales follow-up.